Landscaping Company Case Study

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 A local lawn care company partnered with Complex Marketing Solutions to generate more leads and bookings using targeted Facebook Ads. The objective was simple: create cost-effective campaigns that drive real conversations with potential customers. 

 We used a “Click to Message” campaign objective to connect prospects directly with the business via Facebook Messenger. This allowed for quick follow-ups, quote requests, and appointment scheduling—all while keeping costs efficient. 

 In total, these campaigns generated 30 conversations, with an overall average cost per conversation of just $11.07. One campaign in particular demonstrated the potential of budget optimization by achieving results under $4 per lead.

 For a local service business, each conversation often converts into a quote request or booking. With lawn care services typically ranging from $50–$200 per job, even a handful of conversions delivers a strong ROI. 

 This case study proves that with the right creative, targeting, and budget strategy, even small local businesses can use Facebook Ads to reliably drive new leads at an affordable cost. 

Our analytics team will help you track and measure your marketing performance, identify areas for improvement, and optimize your campaigns for success.